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Winning in the B2B eCommerce Space
Defining the Core Value Propositions of B2B eCommerce in India.
indranil chakraborty
Nov 21, 20212 min read


the SaaS Paradox
In the ever-challenging world of SaaS, it’s critical to identify the cost of acquiring customers, the stickiness and the return on...
indranil chakraborty
Aug 20, 20211 min read


Think Ahead, omnichannel???
Things have undoubtedly been difficult for the retail industry over the last eighteen months, especially for those who don't have a...
indranil chakraborty
Jun 20, 20211 min read


COVID changing retail forever
#covid19crisis and technology is evolving consumer behaviour like never before. Some of these changes would have a long-term effect and...
indranil chakraborty
May 7, 20211 min read


Question of Survival for standalone and micro-retail
The present pandemic has painted two pictures: A country ravaged by the #2ndwave of #Covid-19, people struggling to come to terms with...
indranil chakraborty
Apr 30, 20211 min read


Will Retail in India mean Reliance?
Will Retail in India mean Reliance?
indranil chakraborty
Sep 13, 20201 min read


Are retailers leveraging the potency of inbound marketing?
Technology over the last few years have redefined how businesses function across domains. The phase inbound marketing was coined by...
indranil chakraborty
Aug 26, 20202 min read


Festive Dampener for Offline Retail
The festive season is well and truly on, for eastern India where Durga Puja is the centre of the festivities, some may argue that the...
indranil chakraborty
Oct 5, 20191 min read


Retail to Loyalty
It's not every day that you see #Apple's Senior Vice President - Retail to take the stage during an #appleevent and speak about what is...
indranil chakraborty
Sep 11, 20191 min read
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