Core

Winning in the B2B eCommerce Space

Defining the Core Value Propositions of B2B eCommerce in India.

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the SaaS Paradox

In the ever-challenging world of SaaS, it’s critical to identify the cost of acquiring customers, the stickiness and the return on...

Think Ahead, omnichannel???

Things have undoubtedly been difficult for the retail industry over the last eighteen months, especially for those who don't have a...

COVID changing retail forever

#covid19crisis and technology is evolving consumer behaviour like never before. Some of these changes would have a long-term effect and...

Question of Survival for standalone and micro-retail

The present pandemic has painted two pictures: A country ravaged by the #2ndwave of #Covid-19, people struggling to come to terms with...

Will Retail in India mean Reliance?

Are retailers leveraging the potency of inbound marketing?

Technology over the last few years have redefined how businesses function across domains. The phase inbound marketing was coined by...

Festive Dampener for Offline Retail

The festive season is well and truly on, for eastern India where Durga Puja is the centre of the festivities, some may argue that the...

Retail to Loyalty

It's not every day that you see #Apple's Senior Vice President - Retail to take the stage during an #appleevent and speak about what is...