Business Transformation & Revenue Growth Expert · Doctoral Student
I turn distribution strategy, modern trade and digital growth into durable revenue, building multi-vertical businesses from the ground up across eCommerce, FMCG, Retail, IT and EdTech.
Two decades building growth across category leaders
I’m a seasoned business leader with 20+ years across eCommerce, FMCG, Retail, IT and EdTech, passionate about leveraging technology to drive growth. I’ve led business units with full P&L ownership in both B2B and B2C.
My track record is in independently building multi-location, multi-vertical operations, spanning product development, sales and marketing, operations and business development, and building large teams across retail and distribution. A doctoral student today, I keep pairing analytical rigour with on-ground execution.
Six disciplines compounded across two decades of scaling revenue and distribution.
Distribution architecture and GTM that turns coverage into predictable, compounding revenue.
Building modern-trade verticals and winning the shelf across national and regional chains.
Standing up eDistribution networks, HoReCa and gifting channels that unlock new demand.
Category strategy, NPD and assortment that lifts share of wallet and profitability.
Google, Meta and HubSpot-certified digital marketing that acquires and retains at healthy economics.
Owning topline and bottom-line, and building high-performing teams of 500+ across regions.
I build AI-powered ops stacks with Claude and Google Workspace: live dashboards for inventory, P&L, order planning and forecasting. Claude-certified and a guest speaker on AI in FMCG operations, I put AI and data to work on the actual machinery of the business, not just the content.
Twenty years across telecom, retail, e-commerce, edtech and beauty & wellness.
Driving GTM and P&L for modern trade and alternate channels, launching and expanding the brand across national and regional MT chains with strong BTL execution and distributor management.
Led the experience channel across 1,000+ assisted retail outlets and built B2B e-commerce partnerships, aligning JBPs and managing P&L for both assisted and eB2B channels.
Set up the eDistribution network for Nykaa, building a 200+ field team in three months and taking Superstore by Nykaa with 180+ brands to 40,000+ retailers, metro to rural.
Led category development for General Merchandise and Electronics & IT at India’s largest B2B e-commerce platform, driving GTM, distribution coverage and buyer retention with a 200+ team.
Co-built India’s holistic K-12 English learning platform, owning user acquisition, ATL/BTL and digital & content marketing, and mapping engagement to monetisation.
Built one of India’s largest app-based e-distribution networks for mobile accessories, onboarding 200+ partners and 2,500+ retailers; made AppsYouNeed Eastern India’s market leader in 120 days.
Managed ₹150 Cr annual turnover across 30 EBO/MBO stores and a 100+ team; conceptualised an ERP & BI system and owned end-to-end retail operations and expansion.
Began in enterprise client service at IBM (consistent Platinum performer) and client acquisition & ATL/BTL marketing at Printline, laying the foundation for a career in growth.
Original writing and curated audio, released as series. Pick a cover to browse its episodes.
Talks and guest sessions where I share what I’m building and learning.
Consistently recognised for performance, and continuously certified to stay ahead of the craft.
Swiss School of Business & Management
Institute of Management Technology, Ghaziabad
Symbiosis Centre for Distance Learning
National Institute of Labour Education & Management
Swiss School of Business & Management
Institute of Management Technology, Ghaziabad
Symbiosis Centre for Distance Learning
National Institute of Labour Education & Management
Whether it’s modern trade, distribution strategy, a growth mandate or an advisory role, I’d love to hear about it.