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YMS Mobitech started off as a tech-based VAS provider with mobile insurance, consumer durable, extended warranty and easy finance solutions. 

YMS Mobitech functioned as National Distributor for Le-Eco Phones and accessories, Capdase, Motorola Accessories and Archon. It also served as the Regional Distributor for Xiaomi Accessories in Eastern India and NESA.

In 2016, YMS Mobitech Launched its accessories private level by the name of CULT.

YMS Mobitech Private Limited

June '15 - June '17

National Sales Manager - Accessories

November '16 - June '17

Worked in developing India’s largest app-based e-distribution network for mobile accessories. Onboarded 200+ distribution partners and more than 10000 A+, A & B category smartphone retailers across India on the e-distribution and just-in-time delivery platform.

  • Developed the Go-to-Market Strategy for all the accessories brands distributed by the company.

  • Built & managed the General Trade business and Lead the offline team to expand channel and width of distribution.

  • Developed and implemented sales strategies for increasing market share and profitability on sustainable basis in line with Annual Business Plan.

  • Conceptualize and implement promotions and offers for channel partners and team.

  • Proffitably accounted for P&L of the accessories vertical.

  • Employee of the Year - 2016

Regional Sales Manager - East and UP

June '15 - October '16

  • Launched AppsYouNeed Brand of Mobile Application and Protection and CULT Mobile Accessories in Eastern India.

  • Managed complete business operations with accountability for profitability; forecasting monthly/ annual sales targets & executing them in a given time frame by organisational planning.

  • Developed an extensive distribution network in Eastern India, UP, Delhi & NCR.

  • Design and rolled out schemes for channels, ensuring successful management and reach in the market.

  • Identify distribution gaps and opportunities and appoint channel partners.

  • Expanded a distribution channel comprising of 107 distributors and over 1000 retailers across the region.

  • Holds the distinction of:

  • Expanding channel in West Bengal, Bihar, Jharkhand, Odisha, North East, UP, Delhi & NCR.

  • Establishing AppsYouNeed as a market leader in Eastern India in a short span of 120 days from launch, deposing the existing market leader and established brand for over 4 years.

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