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YMS Mobitech started off as a tech-based VAS provider with mobile insurance, consumer durable, extended warranty and easy finance solutions. 

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YMS Mobitech functioned as National Distributor for Le-Eco Phones and accessories, Capdase, Motorola Accessories and Archon. It also served as the Regional Distributor for Xiaomi Accessories in Eastern India and NESA.

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In 2016, YMS Mobitech Launched its accessories private level by the name of CULT.

YMS Mobitech Private Limited

June '15 - June '17

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National Sales Manager - Accessories

November '16 - June '17

Worked in developing India’s largest app-based e-distribution network for mobile accessories. Onboarded 200+ distribution partners and more than 10000 A+, A & B category smartphone retailers across India on the e-distribution and just-in-time delivery platform.

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  • Developed the Go-to-Market Strategy for all the accessories brands distributed by the company.

  • Built & managed the General Trade business and Lead the offline team to expand channel and width of distribution.

  • Developed and implemented sales strategies for increasing market share and profitability on sustainable basis in line with Annual Business Plan.

  • Conceptualize and implement promotions and offers for channel partners and team.

  • Proffitably accounted for P&L of the accessories vertical.

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  • Employee of the Year - 2016

Regional Sales Manager - East and UP

June '15 - October '16

  • Launched AppsYouNeed Brand of Mobile Application and Protection and CULT Mobile Accessories in Eastern India.

  • Managed complete business operations with accountability for profitability; forecasting monthly/ annual sales targets & executing them in a given time frame by organisational planning.

  • Developed an extensive distribution network in Eastern India, UP, Delhi & NCR.

  • Design and rolled out schemes for channels, ensuring successful management and reach in the market.

  • Identify distribution gaps and opportunities and appoint channel partners.

  • Expanded a distribution channel comprising of 107 distributors and over 1000 retailers across the region.

  • Holds the distinction of:

  • Expanding channel in West Bengal, Bihar, Jharkhand, Odisha, North East, UP, Delhi & NCR.

  • Establishing AppsYouNeed as a market leader in Eastern India in a short span of 120 days from launch, deposing the existing market leader and established brand for over 4 years.

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