Creamson Intelli Private Limited
July '17 - January '20
Director Sales & Marketing
myELSA is India's only holistic English learning for K-12 students combining Curriculum and Communication. myELSA believes in language being an enabler in fulfilling their social and professional aspirations. myELSA's AI-enabled platform helps to design a personalised roadmap for a student based on adaptability and speed, clearly identifying strengths and scope for improvement.
Responsible for sales, marketing and product management of K-12 English learning app “myELSA”.
Acquired 100000+ students and 3000+ teachers across web and android platforms within a span of 5 months, having driven footprint in over 2500 schools.
Drive the user acquisition strategy through online and offline channels.
Lead the customer engagement team in mapping usage patterns and actively draw user feedback.
Manage key engagement matrix for users and identify areas of monetization.
Deliver revenue targets with the online and offline teams, ensuring achievements on key result metrics.
Manage the K-12 product portfolio, working closely with content, media and tech teams.
Collaborate with subject matter experts in drawing content and media in line with pedagogy for identified domains.
Manage a team of UI/UX developers for building highly engaging, cross-platform interfaces targeted at K-12 students.