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Creamson Intelli Private Limited

July '17 - January '20

Director Sales & Marketing

myELSA is India's only holistic English learning for K-12 students combining Curriculum and Communication. myELSA believes in language being an enabler in fulfilling their social and professional aspirations. myELSA's AI-enabled platform helps to design a personalised roadmap for a student based on adaptability and speed, clearly identifying strengths and scope for improvement.

Responsible for sales, marketing and product management of K-12 English learning app “myELSA”.

Acquired 100000+ students and 3000+ teachers across web and android platforms within a span of 5 months, having driven footprint in over 2500 schools.

  • Drive the user acquisition strategy through online and offline channels.

  • Lead the customer engagement team in mapping usage patterns and actively draw user feedback.

  • Manage key engagement matrix for users and identify areas of monetization.

  • Deliver revenue targets with the online and offline teams, ensuring achievements on key result metrics.

  • Manage the K-12 product portfolio, working closely with content, media and tech teams.

  • Collaborate with subject matter experts in drawing content and media in line with pedagogy for identified domains.

  • Manage a team of UI/UX developers for building highly engaging, cross-platform interfaces targeted at K-12 students.